Mentor Arabia at SHIFT2: The Arab Feminist Forum for Digital Content

Building long-term influence through sustainable content strategies

18 September 2025 | News

On September 17, 2025, Mentor Arabia attended SHIFT2: The Arab Feminist Forum for Digital Content at the Mövenpick Hotel in Beirut. The forum gathered over 42 speakers, creators, journalists, and changemakers from across the Arab world, including Lebanon, Palestine, Iraq, Libya, Yemen, Bahrain, Saudi Arabia, Egypt, Jordan, and Syria.

The program featured engaging panel discussions Focusing on reshaping narratives, challenging stereotypes, youth building content from scratch, redefining digital culture and communities, and balancing virality with credibility and responsibility.

Key insights emphasized the importance of reaching audiences on different levels (personal, general, cultural), using testimonials as powerful narratives, adopting accessible language, and shifting from news delivery to impact-driven storytelling. The forum also stressed the value of building long-term influence through sustainable content strategies rather than short-lived trends.

Mentor Arabia’s participation reflects its commitment to engaging with regional movements, learning from diverse experiences, and amplifying youth and community voices to create meaningful digital impact.