Indicative Study On Media Campaigns and Drug Prevention

Mentor Arabia and in partnership with Center for Arab Research and Development (CARD) headed by Dr. Imad Salameh, developed an indicative study on the effects of drug awareness and prevention media campaigns on youth.

15 March 2016 | News

Mentor Arabia and in partnership with Center for Arab Research and Development (CARD) headed by Dr. Imad Salameh, developed an indicative study on the effects of drug awareness and prevention media campaigns on youth. The study, the first of its kind in the Arab world and conducted in 3 countries, Saudi Arabia, the UAE and Kuwait; aimed at developing an initial idea on the effects of media drug prevention campaigns on youth behavior

The study took 3 months of preparation and was presented at the regional conference; which Mentor Arabia organized in Kuwait in March 2015 and that aimed at highlighting the role of media and social media in drug prevention.

Mentor Arabia is currently working on transforming the indicative study into an animation film; which will display the results of the study in a simple and creative manner.