On 26 June every year, UNODC marks the International Day against Drug Abuse andIllicit Trafficking. This year, Mentor Arabia took part in this day by launching a TV campaign. Mentor Arabia produced a 30 seconds black and white ad featuring young boys and girls, with messages that emphasize the fundamental grounds for parents andchildren’s communication to be based on:
- Open Dialogue
- Positive empowerment for decision making
- Tolerance and non-violent environment
- Positive reinforcing environment
- Giving a good example as role models for children and youth
The ad was broadcasted on major local and regional TV stations such as MBC, Rotana, FX, LBCI, Future TV Lebanon, Al Jadeed TV Lebanon and MTV Lebanon.